Naturally, the About Us page is the perfect opportunity to explain everything they want to know. Potential clients eager to start a relationship want to learn about a business.
ABOUT US WEBSITE EXAMPLES HOW TO
Now that you know why it’s important, and what to avoid doing, here is how to write an about us page for your own brand.
Not so much that it becomes childish, but the key to connecting with readers is imagining you were writing to friends. Use a tone that dictates a one to one conversation of friends. You want to show the company has real roots and isn’t just another cookie-cutter business. Or it’s completely devoid of personality.
ABOUT US WEBSITE EXAMPLES FULL
Too often, an About Us page is full of technical jargon that reads like a training manual. Most importantly, it builds rapport and creates a sense of trust and familiarity separating the champions from the rest of the pack. In a nutshell, the best About Us pages aim to reflect the company’s purpose and demonstrate the personalities of its owners or senior employees. This could be a map showing the business’s various branches or headquarters, or an email address and customer telephone number. The page might also incorporate location and/or contact information. This provides context as to how and why the business was launched – perhaps there was a gap in the market for their service, or the founder sought to work independently on their own terms. Oftentimes, a customer will read a company’s About Us page to gain insight into a few things including:ĭepending on the business and industry, some ‘About Us’ pages will offer information on the company’s USP (Unique Selling Proposition) or what characteristic or attribute makes them stand out. 10 examples of effective About Us pages.Common mistakes when writing an About Us Page.Why learning how to write an About Us Page is important.Don’t fall into the latter by following our essential tips on how to write an about us page.
On the flip side, failing to create an intriguing About US page assures clients will look elsewhere.
It’s an ideal opportunity to shine and show them why your website is going to offer the best products, services and content. People interested in your website head to that section first for clarity. And for e-commerce and online stores, one of the best ways to establish this is by creating an About Us page. Like meeting a future client, new friends or potential partner, an astounding first impression is vital. Wherever you operate and with whom or whatever your business sells or aims to do, it requires reputability. When introducing your brand, a prolific About Us page is essential.
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